This article outlines 7 tactics for brands to effectively engage Millennial and Gen Z audiences, emphasizing the importance of aligning with their values of authenticity and responsibility.
With reputational crises capable of emerging overnight, businesses must prioritize proactive risk assessments and robust communication plans to safeguard their brand image in 2024.
Resilience during a crisis is key to preserving your brand. By continuously monitoring and adjusting your strategies, organizations can effectively manage and recover from potential threats. Discover the importance of flexibility.